At CXM Studio, we keep it straightforward: here's exactly what runs on our site and why.
Our website uses a minimal set of tracking tools — no ad networks, no aggressive data harvesting. Here's what's active:
Analytics (Google Analytics 4)We use GA4 to understand how visitors interact with our portfolio — what pages get attention, where people drop off, and how our studio is being discovered. This data is aggregated and used solely to improve the site experience. GA4 may collect your IP address (anonymized), browser type, device info, and session behavior.
Platform Infrastructure (Webflow)Our site is built and hosted on Webflow, which uses essential cookies to keep the site functional, secure, and properly served to your device. These cannot be disabled without breaking the site.
CRM & Lead Management (GoHighLevel / Lead Connector)If you submit a contact form, book a call, or interact with any intake process on our site, that information is processed through GoHighLevel (GHL), our CRM platform. This may include your name, email, phone number, and any project details you provide. This data is used solely to follow up on your inquiry and manage our client pipeline — never sold or shared with third parties.
You can opt out of Google Analytics tracking at any time via Google's opt-out tool. You can also configure your browser to block or delete cookies. Note that blocking essential Webflow cookies may affect site functionality.
We honor Global Privacy Control (GPC) signals. If your browser is configured with GPC enabled, we will not use your data for any non-essential tracking.
GA4 analytics data is retained for 14 months (our configured default). CRM data is retained as long as your inquiry or client relationship is active, after which it follows our standard 7-year business records policy.
contact@cxmstudio.com — Subject: Cookie Inquiry