The Greater Augusta HBCU Alumni Alliance project focused on a complete visual and structural overhaul to transform a disorganized digital presence into an informative, high-authority platform for students and alumni.
The Alliance’s original site was cluttered and difficult to navigate, creating a major barrier for their primary users. With a core audience that includes alumni aged 60+, the goal was to strip away the noise and implement a clean, intentional layout. We focused on Information Architecture, reorganizing the site’s content so that scholarship applications, sponsor forms, and event details like the 5k Fun Run are easy to find and even easier to read.On the social side, we audited their existing channels to create a more cohesive and professional aesthetic. By refining the bio, organizing the feed for better visual flow, and presenting a long-term maintenance strategy to the committee, we ensured the Alliance’s digital brand finally matches the prestige of the HBCU community..jpg)
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