portfolio

bite of the bayou

Designer thoughts:

Bite of the Bayou is a Louisiana-themed catering operation with real traction — an engaged following, strong food content, and clients that keep coming back. The problem wasn't the product. It was the presentation. The existing logo and branding read cartoon and elementary against food visuals that are genuinely chef-grade. The gap between what the food looks like and what the brand looked like was costing credibility.

The scope was focused: refine the logo, lock in a color palette and typography system that matches the quality of what he's putting on the table, and build out a landing page where potential clients can browse and book directly. Squarespace for the build — right fit for easy ongoing maintenance without needing a developer every time something needs updating. Updated the Facebook banner to bring the new direction to where his audience already is.

Not a full brand overhaul. A precise tightening — brand identity and web, scoped to what the business actually needed at this stage. He already has the audience, over 1K followers and clients who keep coming back. The goal now is making sure the first impression matches the reputation and lays the groundwork for where he's headed: a physical location people drive to Augusta specifically for.

pro lift fitness

Designer thoughts:

The primary objective was to transition a high-performance training service from an informal instagram only operation into a formalized brand ecosystem. The client had a strong local reputation but lacked the visual infrastructure to scale. The challenge was to create a cohesive brand identity, focused on a high-energy Red and Black palette, that felt as intense as the physical training environment, while professionalizing the lead acquisition process. The strategy centered on high-utility Brand Collateral; custom social media graphics, business cards, apparel mockups, and a logo system.

‍A critical friction point in the original workflow was the transition from a social lead to a confirmed booking. To solve this, I engineered a landing page that maintains the founder’s preferred communication loop by integrating a direct-to-SMS trigger, we reduced the barrier to entry for new members. A single click on the mobile-optimized site initiates a direct dialogue with the owner. The business now operates with a standardized identity that is built to scale alongside its growing membership base.

nexus grid

Designer thoughts:

This one was a technical product in a crowded space, decentralized GPU compute. The kind of company where the product is genuinely powerful but if the site doesn't match that energy immediately, you lose the developer or the AI founder in the first three seconds. That was the whole design problem.

The brief basically wrote itself: this needed to feel like infrastructure. Not a startup trying to look cool. So I went full dark mode, tight grid. The cyan accent (#00B4D8 range) signals "live," "active," "now." Green is reserved for latency and status. The color logic is communicating data hierarchy without you having to think about it. Typography was a heavy sans-serif display for headlines, then monospace for all the technical data: regions, specs, pricing, latency. That contrast tells the two audiences (business side and technical side) exactly where their information lives on the page.

The section labeling system [SECTION // 00] came from wanting the site to feel like a command interface without being gimmicky about it. It's navigation that doubles as brand language. Founders get it as structure, developers get it as familiar syntax. The live network table was the section I was most intentional about. A lot of companies in this space just list features. This puts real numbers in front of you, active GPUs by region, utilization percentages, cost per hour, latency, and it updates. It's a conversion strategy, instead of just saying the network is global, showing them 14,832 GPUs live across 47 countries right now. The dual CTA on the hero, "Get Compute" and "List GPUs", was deliberate. This product has two buyers: the person who needs GPU power and the person who has it sitting idle. The site had to speak to both without making either feel like they landed in the wrong place.

photography

Person with colorful hair clips looks at their reflection in a mirror while raising their hand.Person sitting on concrete steps wearing black clothes with sunflowers on lap and behind ear.Person posing in a photography studio with backdrops, lighting equipment, and reflective floor panel.Person sitting on concrete steps wearing black clothes with sunflowers on lap and behind ear.Person with colorful hair clips looks at their reflection in a mirror while raising their hand.Person with colorful hair clips in curly hair and wearing multiple rings on crossed hands.Person squatting against a gray wall holding a bouquet of bright yellow sunflowers.Person with colorful hair clips in curly hair and wearing multiple rings on crossed hands.