faq

How does the 21-day process work?

Week 1 is all strategy and creative direction, we align on your goals, define your visual identity, and get the foundation locked in. Week 2 is the build. Custom code, no templates, no junk. Week 3 is polish, final review, and delivery. By Day 21, you're not getting a "draft", you're getting the final thing, ready to launch.

Do I own my website after?

Yes. Everything. The website, the logos, the files. You're not renting assets that disappear if you stop paying a subscription. What we build is yours, permanently. No platform lock-in, no ongoing dependency on us unless you want it.

What if I already have a brand?

During our initial strategy session we'll assess what you have. If your existing brand has strong bones, we'll build on it. If it's holding your business back (and we'll tell you honestly if it is), we'll discuss refreshing it. Either way, you're not forced into a full rebrand just to work with us.

I'm not technical at all. Will I be able to manage my site after?

That's the whole point. We build custom sites that are straightforward to update, no developer required for the day-to-day. We also do a full walkthrough before handoff so you actually understand what you have. And if you'd rather never touch it, our maintenance plan exists for exactly that reason.

 

What platforms do you build on?

We build primarily in Webflow, which means your site is fast, secure, and doesn't rely on plugins that break every time someone releases an update. We also integrate with whatever tools you're already using: Square, booking systems, CRM platforms, email marketing tools. If it has an API or embed, we can connect it.

 

How much does it cost?

Investment ranges from $8K–$15K+ depending on the scope. Web Design and Brand Identity projects start on the lower end; Full Studio Partnerships that include both plus photography are on the higher end. We don't do cheap because cheap doesn't convert. Schedule a consultation call and we'll give you a clear number based on what you actually need, not the maximum we can upsell you to.

 

What do you need from me to get started?

Not as much as you'd think. A clear sense of your goals, your target audience, and any brand assets you have. The discovery session is designed to pull the rest out. You don't need a perfect brief or a mood board, that's our job to build. You just need to know what problem you're trying to solve.

 

What if I need changes after the project is delivered?

Minor revisions are included in the project. Major scope changes mid-project (adding pages, pivoting the brand direction entirely) are addressed on a case-by-case basis. After delivery, our Maintenance plan covers ongoing updates, refreshes, and technical support. Think of it as having a creative director on retainer without a full-time salary.

 

Why 21 days? Can you do it faster or slower?

21 days is the sweet spot. Fast enough that your business doesn't stall waiting for assets. Structured enough that we do it right. We've tested it. It works. Going faster usually means cutting corners we're not willing to cut. Going slower usually means the project loses momentum and neither party is happy. 21 days. That's the standard.